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ePrivacy Directive & GDPR Compliant

Cookie Notice & Preferences

We use essential cookies to make our store work securely, and optional analytical cookies to continuously improve rider browsing speeds and performance.

Transparency in Rider Data

In accordance with European privacy laws, you have full granular control over which digital markers we store on your device.

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Strictly Necessary Cookies

Always Active

These cookies are vital for the core functionality of the online shop. They preserve items in your shopping bag, handle secure bank-grade encrypted checkouts, and maintain session fraud prevention. The store cannot operate without them.

woocommerce_cart_hash wp_woocommerce_session mvmt_csrf_token
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Functional Preferences

Optional

Enables enhanced personalization features, such as remembering your preferred currency (EUR/GBP), regional logistics warehouse routing, and recently viewed handlebars or wheelsets across sessions.

mvmt_currency_pref mvmt_recently_viewed
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Performance & Analytics

Optional

Aggregated, pseudonymized data that helps us measure page load times, checkout drop-off rates, and identify navigation friction points. We do not correlate this information with your individual rider identity.

_ga / _gid (Google Analytics 4) mvmt_perf_metrics

🖥️ Browser Controls

You can configure Chrome, Safari, Firefox, or Edge to automatically block third-party cookies or alert you before a cookie is placed on your local drive.

⏳ Expiration Durations

Session cookies expire automatically once you close your browser tab. Persistent cookies are retained only for as long as needed for the purpose described above; third-party cookies (e.g. Google Analytics) follow that provider's own retention settings, which may differ from ours — see our Privacy Policy for details.

🛡️ Zero Third-Party Reselling

MVMT Cycling never trades, licenses, or sells customer tracking tokens to external advertising networks or data brokers.